Welch's UK Chilled Grape Juice

Welch’s Purple Grape chilled juice is the hero product from Welch’s family of farmers in the USA.  We were briefed to redesign their UK packaging to place stronger emphasis on their family farms and grape expertise. To complete the chilled range a light version was also developed as part of the project.

Welch's UK Ambient Juices

The brief for the ambient juices was to bring more cohesion to the white grape and purple grape ranges.  This required a sub brand that united the four flavours and communicated both the great taste as well as the health benefits.  The strong colour coding helps stand out on shelf in a very competitive sector.