Invigorating brands by design

We are a design agency specialising in brand identity and brand packaging design for consumer brands.  Our aim is to help invigorate our clients brands by design.  Our methods combine sound strategic understanding with inspired creativity.

Over a decade of career experience within leading UK design agencies and working with leading brands has founded our great understanding of how design can play a key role in a brand's success.

Our USP? - Award winning big agency expertise with the cost effective and personal attention of a small set-up. We believe it's not the size of the studio, it is the calibre of design, professional service and relevant experience that counts.

We have worked with a diverse mix of clients from Fentimans Drinks to luxury jigsaw puzzle specialists Wentworth.

What unifies all of our client work is our focus on getting your brand message across using design that is powerfully differentiated in the marketplace and engaging to your brands target audience.

Our Approach

Whilst every project has its own journey
our guiding principles remain consistent.  By establishing a sound understanding of your brand, your brands consumer and the market environment we can glean valuable insights that help us assess the right creative direction for your brand.

Our people

We foster collaboration.  Being small and flexible, we can enhance projects by building in the right expertise only when you need it, keeping budgets tight and matching your needs with appropriate expertise.

Tracey Rumble

Creative / Business Development

An innovative thinker in 3D design with over ten years management experience in Art Teaching. Tracey has a wonderfully rich seam of creative experience and guidance from which to draw upon.... quite literally.

As well as forging new relationships with clients, Tracey takes a key role in both immersion and concept stages of projects.

Tracey believes that the best solutions often come accompanied by a nice cup of tea and a tasty biscuit.

Simon Rumble

Creative Director

Creative, hands-on and strategically minded. Before starting Brand Tonic, Simon was previously Creative Director with International Design Group Blue Marlin, where he creatively led design projects for a wide range of clients such as Schweppes International, Yeo Valley Organic, PZ Cussons and Ansells Healthcare.

From initial concepts to final artwork Simon's passion and creative direction ensures a high calibre of design from start to finish.  Also...Simon tends to make his espresso like rocket fuel.

“The reaction from major food retailers has

been fantastic, they have been incredibly

positive about the brand image.”

Kate Finch

Founder - Junior’s Pantry