Rooted and Booted
We were briefed to develop an identity and packaging for a new brand of premium vegetables. The range encompassed both prepared and innovative vegetables. The simple black, white and gold colour scheme was created to bring an upmarket look to each pack and to create a harmonious range across the multiple pack formats. The bold and confident brand marque was created to celebrate the family of farmers pride in their produce, "the dons of veg!"
Wholefoods store marketing
As part of the marketing support for Rooted & Booted we designed a window display for the Thanksgiving promotion. Designed by Brand Tonic and built by our friends at N3 Display Graphics the window highlighted the innovative products in the range and sought to drive consumer awareness of the Rooted & Booted brand.
"Brand Tonic were able to quickly understand our business, the products and then efficiently create a brand that represents our business perfectly. Brand Tonic helped create a brand that allowed us to approach retailers and win listings with several national retailers.”
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