Miles Ground Coffee
Following the brand redesign for Miles Tea in 2016 we were excited to continue our relationship with Miles and rebrand Miles Coffee. Unchanged for over 25 years the existing packaging was creating a barrier when approaching supermarkets as not reflective of the quality of product inside. The new packs launched and listed straight into Tesco in 2017.
Miles instant coffee
As part of Miles relaunch the new identity was also carried across the instant coffee range, both small size jars for sales through retail as well as the larger catering sizes for business use. Bold use of colour was a key feature to aid shopability.
To support buyers meetings we were briefed to design a folded coffee sales leaflet to showcase the full range.
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