Fentimans cans range
Fentimans Drinks developed a new range of their popular flavours in 250ml cans specifically for when and where glass is not an option (festivals for example). Our design challenge was quite clear, ensure the can reinforces core Fentimans brand equities, whilst building in more natural ingredient and taste cues in absence of the distinctive Fentimans bottle and the visibility of the drinks itself.
For each can a bespoke botanical illustration was drawn to bring character to each flavour. In absence of visibility of the product this design feature was crucial to cue naturalness and support the botanical brewing story.
To support the launch of the can range we designed a can brochure (for print and digital) for use at buyers meetings and trade shows. By printing on to a pearlised stock the printed booklet had a wonderful lustre that brings the cans to life.
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