The packaging refreshment drew on Fentimans heritage and quality credentials, creating a bolder design with a finer level of craftsmanship to match the quality of the drinks inside. New neck labels unified the range a more consistent brand signature featuring the Fentimans "Fearless' dog. A bolder use of colour further emphasised the rich variety of flavours across the range.
Our brief to us was to update the label design for the entire portfolio Fentimans soft drinks & mixers to improve shelf standout and bring better consistency across their range of botanically brewed beverages. Furthermore we were asked to evolve the design to better emphasise cues of modernity, quality & naturalness
We built upon Fentimans existing heritage and quality credentials, resulting in a bolder design, with a finer level of craftsmanship to match the quality of the drinks inside.
Refining key brand equities
Our work introduced a new logotype for the Fentimans name. The new typography introduced a greater level of elegance and refinement . This was further supported by the introduction of a new strapline Botanically Brewed, Exquisitely Crafted which provided an ornamental top and tail to the main label design.
New neck labels unified the range a more consistent brand signature featuring the Fentimans Dog. A bolder use of colour further emphasised the rich variety of flavours across the range. Our new design was rolled out across both the Soft Drinks and the ever growing Mixers range.
“The new design is table worthy, it is a bottle that can be presented at a bar or to guests unpoured."
Andrew Jackson - Fentimans Marketing Director
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