Bloccs Waterproof Protectors
Bristol based manufacturer PDM approached us to rename and redesign the identity and packaging for their innovative waterproof protectors for casts and dressings. Following the redesign Bloccs launched into Boots stores, Superdrug online as well as attracting new distributors overseas.
It was important to strengthen Bloccs new identity in its existing markets. We designed a range of marketing materials including posters, leaflets and How to Use booklets that could become part of a marketing support package to both distributors and in hospitals.
As part of the marketing plan we were briefed to develop a series of eye catching print / digital postcards aimed at local and regional hospitals to help instigate repeat orders and keep Bloccs top of mind within fracture clinics throughout the year.
A new consumer website, social media graphics and e-marketing templates gave Bloccs the tools they needed to grow the brand through all online opportunities with a cohesive digital brand identity.
Developing a photography style for Bloccs was imperative to help aid consumers understanding of each product across the globe, an initial planned photoshoot helped set up Bloccs with a collection of professional imagery.
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