Bays Brewery Pure Gold Brand Packaging Design

Bays Brewery

Bays Brewery is situated in beautiful sunny Torbay.  Since beginning the brewery has developed a wide portfolio of ales. The brief was to look to better enhance the standout of the Bays sub brands to aid differentiation whilst building in more consistent ‘Bays’ brand equities.

 

A new generic Bays label shape was developed providing a frame in which each Ale would be housed.  For Bays Pure Gold, The Thatcher’s Rock iconic silhouette on the design is a nod to the locals of its true provenance and links this award winning ale to the ‘Bay’.

Bays Brewery Team
Thatchers Rock Torbay
Bays Brewery Gold Beer
Bays Brewery Topsail Beer

Following on from the ‘Gold’ project we revised Bays Topsail to bring in line with the new consistent Bays label shape.  A more evocative use of imagery featuring sails and the seas was introduced to make the presentation more engaging at point of purchase.

As part of the project we also rolled out the new creative on pump clips for both enamel and plastic, supporting the Bays team both in design and production to ensure they achieved the finish they desired.

Bays Brewery Beers Packaging Design

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Bays Brewery Pure Gold Brand Packaging Design
Bays Brewery Team
Thatchers Rock Torbay
Bays Brewery Gold Beer
Bays Brewery Topsail Beer
Bays Brewery Beers Packaging Design
Bays Brewery Pure Gold Brand Packaging Design
Bays Brewery Team
Thatchers Rock Torbay
Bays Brewery Gold Beer
Bays Brewery Topsail Beer
Bays Brewery Beers Packaging Design