Bays Brewery is situated in beautiful sunny Torbay. Since beginning the brewery has developed a wide portfolio of ales. The brief was to look to better enhance the standout of the Bays sub brands to aid differentiation whilst building in more consistent ‘Bays’ brand equities.
A new generic Bays label shape was developed providing a frame in which each Ale would be housed. For Bays Pure Gold, The Thatcher’s Rock iconic silhouette on the design is a nod to the locals of its true provenance and links this award winning ale to the ‘Bay’.
Following on from the ‘Gold’ project we revised Bays Topsail to bring in line with the new consistent Bays label shape. A more evocative use of imagery featuring sails and the seas was introduced to make the presentation more engaging at point of purchase.
As part of the project we also rolled out the new creative on pump clips for both enamel and plastic, supporting the Bays team both in design and production to ensure they achieved the finish they desired.
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